Integrating physical-digital sales channels
Integrating physical-digital sales channels 08 December 2014
Planning and developing sales and communication systems that create synergies between the various channels of contact with the Customer.
The hybridisation of the context makes it necessary to find new equilibriums, on the understanding that the purchase cycle is no longer linear as it was a few years ago nor the way it used to be.
Stimulating, research, fusion, interaction, access, exploration, engagement, purchasing, usage, presentation, payment, feedback: these are all tiles in a mosaic that crosses, mixes and brings together the physical and the digital.
But is it still correct to talk about the physical and the digital? Our customers now enjoy a unique experience, without any distinction, combining e-commerce with visits to stores, comments on apps and on the social networks etc.
Businesses must rethink their relations with the customer, designing a multi-channel experience that, in every cycle created around purchasing/access and the use of products/services, remains consistent with the values of the brand and its uniqueness.
They must understand and know how to govern every touchpoint with the customer, creating synergies and a strong unequivocal message. In every channel.
We design projects and experiences with a strategic approach guided by design to develop new business and retail models.
Because the things we “touch” and the things we “don’t see” - what we call the “Iceberg Model” - should be developed together.
Fewer pyramids and more icebergs in this new approach to marketing and service design.
Service Design, Branding & Visual Design, Experience Design, Content design & Storytelling, Video Making & Motion graphics, Digital Strategy.