Communicating and selling complexity

Communicating and selling complexity 08 December 2014

Giving form to content and tools that simplify and speak about us, our missions, and our products and services.

Communicating and selling complexity

 

THE CHALLENGE

Nowadays we have to structure significant amounts of content and new methods of presentation. This is necessary in order to describe and simplify the complexities of the modern world, to share a vision, to organise a new process, but also to sell a product or explain a project to an international audience.  

In fact, one current challenge in organisations is that of ensuring that content survives the subdivision of work, something that often leads to a gradual loss of direction.

The transformation of our organisations and models is dependent on content and the ability to make it simple and effective. The ability to choose quality content makes the difference, with both the internal and the external customer. And this naturally also involves the communication of content.

 

OUR APPROACH

We design projects that give form to information and facilitate the search for new connections and the generation of new ideas.
We work with maps (mapping), we give form to the story and process (storyboarding), and to relations (visual telling).
Through information design, we design projects to facilitate the understanding and sharing of the message, and to trigger collaboration processes between the company’s staff on specific projects. 

 

 

RELATED DISCIPLINES

Service Design, Experience Design, Content design & Storytelling, Strategy, Social Media Design.

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