BEYOND LOCKDOWN. THE FUTURE OF ORGANIZATIONS BETWEEN ECOLOGICAL ACTION AND SUSTAINABLE RELATIONSHIPS
An open discussion on new questions to ask to address the reboot
The world hasn’t ceased to exist, even if our gaze seems arrested by Covid-19. That's why we chose to overcome the obsession with Coronavirus at Logotel’s seventh Digital Landscape, looking ahead to broaden the outlook. This we did by conversing with futurologist Thomas Bialas and over 80 connected collaborators in a digital appointment that was managed though our nextworking practices. We’re convinced there won’t only be the post-lockdown to manage. Sustainability and social impact are even more important. Especially if you read these topics in an original way, overcoming product-centric and green washing perspectives.
As businesses we shall remain committed to protecting the world of work, though we shall have to commit ourselves to being sustainable in the broader sense, i.e. human and social.
How shall we interpret this change?
The Covid-19 epidemic should also be read with a wide lens. Because there is a close relationship between urbanization and intensive farming: it’s that which allowed the virus to do so-called "species leaps" (zoonoses) and reach humans. This is the most evident aspect of a phenomenon that drives us - both as people and organizations - to rethink all the industries with which we carry out projects and design scenarios: because snowless winters change the world of tourism and climate change imposes new strategies upon those who, in retail, deal with clothing. The time for announcements and "unsustainable promises" is over: many of the things we consider sustainable today are actually "alternative contaminants". As such "actions of ecological social impact must become the new standard".
Sustainable relationships lie at the basis of sustainable actions.
Talking about ecology and sustainability means designing relationships that endure over time and concern all kingdoms, beyond the human kingdom: animal, vegetable and inanimate. Such an outlook invites organizations to plan still more systemically, focusing on how - whatever we do - it interconnects with larger spaces and new challenges. So opens a new dimension of collaboration.
We have to start anew, yet everything cannot return as before
Polluting less and modifying one's consumption doesn’t mean sacrificing everything. It affords us the chance to activate transformations that enrich us. Because the future will open new questions which, until just a few months ago, we did not think we should ask ourselves. For Logotel it is an opportunity to design and shape a new dimension of projects and services to intercept emerging needs of customers, the planet and society.