NEED: THE STORY OF OUR EXHIBITION DURING MILAN DESIGN WEEK 2015
Figures, words, images and videos from the exhibition event that we organised at our location at via Ventura
A highly innovative and experimental exhibition in 1 area of Milan, Lambrate, lasting 5 days and featuring 19 Italian and international designers who chose our location in 15 Via Ventura in Milan to exhibit their work and their way of reinterpreting and reanalysing the theme of “needs”.
These are just a few of the figures from the exhibition “NEED, when design empowers human potential” that we put on from 14 to 19 April during Milan Design Week.
It explored “needs” by taking as its starting point questions like “What will we need in the future? What does the future need?” and an understanding of how design can play a fundamental role in redefining and reshaping needs, in a world where complexity and transformation are the order of the day.
The exhibition comprised 19 projects, including an Ebola Protective Suit and Bioplastic Fantastic (to mention just two; to see all the others visit the website), but it was also an event within an event, or rather, several events in one.
Besides the 5-day exhibition that saw 9,713 visitors attending, other events were organised to tackle the theme of needs from various angles.
On Wednesday 15 April, there was a discussion about “needs as a project variable” with lectures by Lara Hanlon, designer of the Éntomo project, David Narrow, Manager Global Health Strategic Initiatives
John Hopkins Center for Bioengineering Innovation & Design, Melody McCoy, Vice President of External Relations and Communication, and Teresa Van Dongen from Ambio. You can hear and watch them in the video below.
For the business event, 70 managers and other professionals spent an afternoon together on Thursday 18 in our location at 15 Via Ventura looking at how to recognise and identify the current needs of businesses using service design tools.
The guests were also helped by some special guides – our project managers and service designers – who explained the projects on show at the exhibition and the aims of this Milan Design Week, which we wanted to dedicate to the theme of “needs”.
Our Instant Ethnography project is new this year: a set with a camera (Social Matic) and a wall where every visitor could write down their need and take an instant photo.
714 photos have been taken of the needs that participants left on the wall, which you can still come and see (and carry on filling up) in our location at 15 via Ventura.
Below is a video of the exhibition’s highlights.