Internationalisation – The Logotel perspective
What drives companies to pursue international growth nowadays? At least 3 things, says Nicola Favini, General Manager and Manager of Communities at Logotel.
In Logotel’s experience, it is becoming increasingly vital to operate in a “broad” arena.
“Today, every company”, stresses Nicola Favini, General Manager and Manager of Communities at Logotel, “is a great flow that needs not only a beat driving it from the centre but also a story, a local sound.”
International projects now fall into 3 broad strands: support for the human-resources function as it remodels itself in an international guise, for this is the context in which the company competes for and assembles talent; a strand of resources linked to the commercial world, for each company has ecosystems of different complexions that nevertheless need an international flavour to their style, training and Customer Experience; and third, building open-innovation and cultural-change projects based on innovation.
Logotel is working on these new frontiers every day to create a real impact for people and organisations.